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Discussion Topics (choose only one!):
- Explain the bias of the company in EACH AD (so talk about all three) -- what do they believe about their product, and why is this bias not exactly the truth? Prove your answer with evidence from the images.
- Explain the specific audience the company is trying to reach in EACH AD (so talk about all three). How does this compare to what the audience of Lego toys was 10-20 years ago? Prove your answer with evidence from the images and your background knowledge.
- Explain the rhetorical appeals AND fallacies hidden in EACH AD (so talk about all three). Which was the most successful in conveying its message, and why? Explain using evidence from the images.
Directions:
- Choose a discussion question, and answer it completely according to the directions. Indicate in your comment which discussion question you are answering.
- Use the pen name you provided at the beginning of the year.
- Use correct spelling and grammar at all times.
- In order to receive an "A," you must not only post your answer, but comment on a peer's ideas as well. Please remain positive and polite when doing so.
Due Date: This post will remain open for comments and discussion until Monday, February 4, 2013 at 5:00 PM; after this time comments will close.
Question #1: The Lego company believes that Legos could potentially make you smarter and help you learn in different ways. In the first picture, to me, it looks like the Legos are in the shape of a brain. In the last picture it says, "Pure Brainfood". People have come up with ways to use Legos for learning such as using them in robotics and other things. Legos aren't what make you smarter. It's what you do with them that does. Legos are just colored blocks and that's all they'll ever be.
ReplyDeleteNicely said. I may have over complicated mine! Now I am embarrassed.
DeleteThis makes alot of since because it explains what the Lego company is really trying to show in this Ad.
DeleteI like how you quoted everything, good job
Delete#1
ReplyDeleteIt's hard to do all three separately, because they all have the same bias, just a different way of saying it. The first states that Lego's build the brain, not physically but metaphorically. The second tells us that the Lego Company has been used by mankind for what is apparently a long time. The last one with the picture of white legos resembling milk in a jar states the the Lego Company's product is "brainfood" apparently because it helps the brain. When you put all of these together, they are all saying that the Lego Company's belief in their product building brain activity makes a bias since long ago, they were noting but the small pieces of plastic a classmate choked on in kindergarten. I'll tell you one thing, I may be considered old to young children, but 1949 is not as close to the Stone Age as we think. Just closer to than then now.
Great comment! I particularly agreed with you when you said "The first [ad] states that the Lego's build the brain, not physically but metaphorically." Nice inference!
DeleteAll three ads created by the Lego company target the attention and approval of children's parents. The first ad depicts a brain made out of legos, which implies that legos stimulate the mind. The second image shows the Stonehenge, also made out of legos. The company wants to prove to parents that legos have educational purposes. The third ad captures a cup full of white legos with the inscription: "Pure Brainfood." It shows parents that legos have a positive effect on children's brains.
ReplyDeleteLego ads 20 years ago are much different than ads today, shown in the following link: http://www.1000steine.com/brickset/images/6389-1.jpg. Then, the Lego Company targeted children by showing them structures they could build and fun scenarios they could play with. Nowadays, the Lego Company predominately tries to win the attention of adults.
Jeremy,
ReplyDeleteQuestion 1, The Lego's are symbolizing that they can help you become more smarter it showes the brain and than brain food which tells you how it helps you figure things out when it is complicated. So it will be a good idea for you to use Lego's more often to figure things out more easily, so all 3 pictures bias are similar they all connect to each other.
Good job, next time explain more, and defend your idea, but overall really good
Deletefrom poohbear23:
ReplyDeleteQuestion #1:
I think the company of Lego's did a good job with all there products that they show us. The first picture looks like a lady bug but i guess it represents how much you can create all different kind of creatures and stuff with the items. The second picture is showing i guess what people use to live like caveman and how they put that quote as " In the Beginining There Was The Stone". I wonder what they met about that. And the third picture is talking about how junk food can mess up your brain and destroy it. Wel that's my opinion thats what i think it is. The bias of all three of the pictures are sponsors by Lego. And kids can have fun and create any creature they want with them.
Actually, the "ladybug" is actually a brain but I can see how you could have easily mistaken it for that. I also understand how you used it as an example. And just to tell you what the second one means, just in my opinion, expresses how traditional learning system could benefit kids. And I disagree with you on your opinion on the third ad. It doesn't show any signs of junk food "destroying the brain." What they mean by "Pure Brainfood" is a metaphorical way of them saying how Legos empowers the brain with their learning ability when children play with them.
Delete#2)
ReplyDeleteThe specific audience of all of the ads is mostly the same, but the first one, the brain built out of Legos focuses more towards a young child's parents or teachers who want to stimulate the child's brain. The statement "creating little geniuses since..." says to the parents that if their little kid plays with Legos, he will become a genius.
In the second ad, the Stonehenge being made out of Legos focuses more towards an older child's parent or teacher by stating that Legos stimulates great innovations that last for a long time. The statement on the ad, "in the beginning there was stone" says that Legos are strong and sturdy as stone, so the child can grow up with them and the Legos would never fall or break down.
The third ad, the glass of white Legos focuses on young children's parents but unlike the first one, this ad is straightforward. It states that if the child plays with Legos, then the child will have a sharper brain. The statement, "pure brain food" says that if Legos are with the child, the child has already gotten his brain stimulating "food."
The audience of Legos 10-20 years ago was the children rather than the parents. The ads used to show bright colored pieces with ideas and pictures of what could be built with Legos, but now the ads are more focused on the people who can pay for the product, rather than focusing on the actual consumer.
1.) In the first Ad with the brain shaped Lego they're trying to show that Lego's are blocks that help you learn or think in a different way which they believe will make you smarter. This is not true obviously because they're blocks that are meant for building and playing with. In the second Ad it shows the Lego blocks built in the stone ages "In the beginning there was the stone" im guessing they believe that there product has been around since the stone age??? This doesnt make much since, but how they built the Lego's into a stone represents the beginning of the stone age. And last but not least the "pure brainfood" Ad represents the Lego blocks as milk, so they're trying to make it seem like the Lego's will increase your ability to think and learn. What the Lego company is trying to prove is mostly false, Lego's may help you look at things differently but they do not make you smarter no matter how they try to represent them.
ReplyDeleteI agree with you. That is a good evaluation.
DeleteThe last one says "Pure brainfood " which says legos make u you smarter. The middle pic says " In the beginning there was stone." Stones are like legos. The first pic represents a brain which means smart is knowledge. Legos are not the only toy that make you smarter, there is leap frog. The lego company is bias by saying it makes kids smarter and is essential building block to life. There are ither tool just as important as legos like leap frog.
ReplyDeleteNext time tell us what question you are answering, but overall good job
DeleteThis comment has been removed by the author.
ReplyDelete2nd question: In the pictures above the speaker Lego is telling their audience the parents that Legos make kids smart.
ReplyDeleteFor example in the first AD it's saying Lego will creat a healthy mind for children that why you should by it instead than other toys, they are speaking to parents and their subject is that Legos creat a healthy mind, but what they really want is for you to buy Legos.
In the 2nd picture they use stones that to represent Legos, they are speaking to parents ones again to simulate that Legos are strong a durable, and creates big imaginations when you build stuff like the stone that wear build a long time ago.
In the last picture they show a picture of a glass of witch simulates milk, they are ones agin talking to the parents of children that are in school, everyone know that milk is healthy so they use that image to tell parents that Legos are healthy in children's lives when they are growing up.
This AD's do not compare to what Lego use to advertise 10-20 years ago, Lego realize that the ones with the money are the parents not the kid so they started to focus more on informing parents more than kid, they still advertise the kids but Lego started to Inform parents as well.
(1.) All the three ads have the same bias with slight variations. The first Ad is shows a brain modeled by white Lego pieces which is an attempt to metaphorically explain how Legos “build” the brain. The second Ad uses Legos in a symbolic way, using pieces that resembled the stone age. They were trying to tell us how Legos had been a great learning method for a long time. It could also be implying how simple and traditional this Lego’s learning system is. The third Ad has many Lego pieces in a glass cup that says “Pure Brainfood” at the side. This is an example of how Legos supposedly “feed” the brain. The reason why these ideas are biased is because they are trying to express learning with small blocks that could stick together. Although some studies say that Legos assist with early and developmental learning stages, the actual product isn’t what creates this ability. It is how you manipulate the pieces in different patterns that help expand your mind. Another reason why it could be bias is how they neglected to compare Legos to other learning companies such as PlayLaughGrow, LeapFrog, and other puzzle solving activities like jigsaw. In these ads, they are implying that Legos is one of the best learning tools. Other than that, these ads were very persuasive and the overall messages were expressed with details that catch your attention quickly.
ReplyDelete#2 I think that the audience is for Legos in the first advertisement was for older audiences like (12-15) year olds because the advertisement didn't have words just the picture which takes more maturity and intelligence to infer what the advertisement meant. The second advertisement was also for older audiences (13-16) year olds. The ad also took some inferring to get the Stonehenge connection they're referring to. The third ad took less inferring and easier to understand so I would say it was for (11-15) year olds. I think that Lego is trying to appeal to more mature audiences because now (3-15) year olds play with Legos as opposed to 10-20 years ago when 3-8 year olds played with Legos, probably because Lego has come up with more advanced Lego peices and tools such as building programmable robots.
ReplyDeletefrom slimylizard:
ReplyDeleteI personally think that the Legos picture with looking like a brain, and showing the beginning of stone or the pure brain food pictures.Can indicate the AD or Legos are smart.Or possibly playing with Legos and making them into something you can imagine( using your brain).In the beginning there was the stone, 10-20 years ago people probably was not thinking about Legos how we think now.I also agree with Guesswhothisis, the ads are being persuasive.Telling you why Legos is probably one of the best learning tools.
from Iloveham23:
ReplyDelete#2 The specific audience that the Lego company is trying to reach are not only the young children but also the older and more mature audience. Ten to twenty years ago, Lego toys were geared more towards entertaining the younger children with the ads that they used. The three ads today appeal to show more purpose for the Legos. The ads show Legos, not only to be fun, but challenging and educational for different age groups, including adults.